When he saw an ad for the dating site Ashley Madison, which boasted 36 million members and the tagline, "Life is short, have an affair," he decided to check it out. Everyday, he received more of these come-ons — until he finally said, "Fuck it." "I'm like, ' Hey, all these women want to talk with me,'" he recalls. As anyone who's dated online knows, this is not entirely unusual. "I just figured they're not interested anymore," Russell says.
"' Let me go ahead and put in my credit card information.'" Russell paid 0 for 1,000 credits, which he could spend on sending replies or virtual gifts. After a few months of rejection, he didn't bother to log back on Ashley Madison again.