At the edge of Vauban, to the south of Freiburg city centre, the tone is set immediately in by the words - ‘Vauban’s Solar Car Park’.Visitors are invited to leave their cars in the solar-powered car park and explore the neighbourhood on foot.I stare at the blank form on the website — the one that invites me to open my heart and pursue my soul mate via a labyrinth stocked with eligible men. I was more than capable of getting into my own romantic scrapes and didn’t need a website to exacerbate my bad decision making.I breeze through the questionnaire: How “green” am I? But just recently, I heard of an entirely new niche in the online dating market, for “conscious singles.” In this case, being conscious means living life in a thoughtful way, following a spiritual path, valuing nonsuperficial things when seeking a life partner. Perhaps my age (middle) and shape (no longer thin) and strong personality (pitta, remember?It investigates self-presentation strategies, characteristic green performances and identity construction among green singles, particularly ‘green cultural codes’ and ‘green scripts’.The paper contributes to the knowledge on symbolic boundaries, social differentiation and collective identity in the environmentalist subculture, discussed as a kind of neo-tribal community.
Some have landed here by chance, others come and settle for good.Prices in € represent the retail prices valid in Germany (unless otherwise indicated). Prices do not include postage and handling if applicable. This paper examines profiles on online dating sites for environmentally aware singles identifying as ‘green single’.